Social Media - Big Fuel - friending Larry Gelfand, SVP Digital Ad Sales, NHL (2 of 4)

Big Fuel - friending Larry Gelfand, SVP Digital Ad Sales NHL on Social Media (2 of 4) "friending" A great original series brought to you by FUEL DM2 brings insights from today's marketing, advertising and entertainment Heads of State and Government on consumer protection and communication in the subject of the new media landscape today. For the first episode, Big Fuel is the founder and CEO Avi Savar, for an intimate conversation with Larry Gelfand, SVP Digital Ad Sales in the NHL. Bio: Larry Gelfandjoined the NHL in October 2007 as Senior Vice President, Media Sales. In this work, Gelfand leads the NHL in average selling efforts in the United States, with a focus on developing new revenue sources, aggregating all media inventory and management team NHL Media Sales. Before joining the NHL, Larry Gelfand was the Vice President of Sales for VH1 at MTV Networks Digital. Gelfand oversaw all aspects of VH1's Digital Media Business sales and sales strategy, recruitment, has developed distributionStaff for the implementation of organizational goals and initiatives. Gelfand transformed VH1, digital distribution objectives for establishing the presence VH1.com in online advertising market resulting in doubling of the advertising business revenue in two years when he was the recipient of the first President's Award for Distinguished Service to achieve. Before joining MTV Networks, Gelfand served in a variety of key concepts of Sales positions at ESPN. After the founding of advertising revenue ESPN.com s'Reports ...

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